/Yot/ verb: to unite closely. /YotMe/: Yotme is a SaaS powered, peer-to-peer Social Relationship Management (SRM) platform for individuals, brands, and nonprofit organizations. Social Relationship Management (SRM) is the process of taking deep demographic and behavioral data and turning it into actionable intelligence to improve social, commercial, and philanthropic engagements, relationships, and opportunities. Synapse was tasked to build the first pilot and digital experience for then founded Yotme. The app was built for iOS and Android phones. It was one of the first app created, that allowed users to book private parties in a public space. Since that time the business idea has morphed and flourished into SRM for the greater good.